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PR Cliché Detector

Catch the phrases that kill press release credibility.

Paste your full press release. We'll find every word and phrase that makes editors stop reading — and show you exactly where they live in your copy.

Paste your full press release below. The detector scans for four categories of credibility-killing language: empty announcement phrases, unverifiable superlatives, business jargon, and emotional filler. Results are highlighted directly in your text so you can see context before you edit. Enter any company or product names above to prevent false positives — "Solutions," "Innovative," and similar words in proper names are automatically excluded when listed.

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Your Release — Clichés Highlighted

What We Check

Four categories of language that undermine press release credibility — ranked from "editors will stop reading" to "weakens your copy."

🚨Announcement Phrases
The most damaging clichés. These phrases editorialize about your feelings instead of stating news. A press release is not a ceremony — it's a news document.
"pleased to announce," "proud to announce," "thrilled to share," "excited to announce"
⚡Empty Superlatives
Claims without evidence. Every company says "world-class" and "innovative." Without proof, editors treat these as noise — or worse, as signals that the release has no real news.
"world-class," "industry-leading," "groundbreaking," "revolutionary," "cutting-edge," "game-changing"
💼Business Jargon
Insider language that means nothing to general readers. Signals the release was written by marketing, not someone who thinks like a journalist.
"leverage," "synergy," "utilize," "seamlessly," "robust," "scalable," "stakeholders," "actionable"
💬Emotional Filler
Feelings instead of facts. Editors want to know what happened and why it matters — not how you feel about it. Show enthusiasm through substance, not adjectives.
"excited," "passionate," "committed to," "truly," "uniquely positioned," "mission-driven"

Why PR Clichés Hurt More Than Bad Grammar

A typo signals carelessness. A cliché signals something worse: that you don't have real news, and you're filling the gap with enthusiasm. Editors who receive hundreds of releases a week have learned to treat "excited to announce" and "industry-leading" as red flags — not just weak writing, but evidence that the release isn't worth reading further.

The fix is always the same: replace the adjective with the fact it's trying to describe. "Industry-leading" becomes "serves 2,400 agencies in 42 states." "Excited to announce" disappears entirely — the announcement is the sentence.

What to Write Instead

Every cliché has a factual replacement that works harder and signals more credibility to editors.

Instead of
"pleased to announce"
Just announce it. "[Company] today launched..." The news is the announcement — no ceremony required.
Instead of
"industry-leading"
Prove it with a number. "Serves 2,400 agencies in 42 states." A specific fact is always more credible than a superlative.
Instead of
"innovative solution"
Name what it does. "Automates reconciliation in under 60 seconds." Describe the innovation — don't label it.
Instead of
"excited" and "passionate"
Show the stakes in the quote. Write what this means for customers — not how you feel about it. Editors cut emotion, not context.

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