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Free PR Tools

Write press releases that actually earn coverage.

Before you pitch, before you wire, before you write — use these free tools to make sure your news is ready. No signup. No catch.

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New — Free
The Scout — AI Visibility Score
Will ChatGPT, Gemini, and Perplexity cite your release? The Scout grades your draft on eight AI-visibility signals — with explainable findings for each — so you can fix what's weak before you distribute.
  • Specificity (numbers, dates, named entities)
  • Quotability (direct quotes + "said" attribution)
  • Authority (boilerplate, dateline, exec titles)
  • Originality (clichés, generic AI-tells)
  • Citation potential (external refs, sourced stats)
  • Readability (sentence length, passive voice)
  • Timeliness (dateline freshness, vague-timing penalties)
  • Entity disambiguation (canonical names, formal attribution)
Score Your Release →
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Pitch Grade
Grade your press release headline before you pitch. Get an instant A–F score with specific feedback on what's working and what needs fixing.
  • Word count and character length
  • AP Style capitalization
  • Power words and weak openers
  • PR clichés ("pleased to announce," etc.)
  • Low news value detection
  • Action verb presence
Grade Your Headline →
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The Ump
Is your announcement actually newsworthy? Answer 7 questions and find out if you're wire-ready, trade press only, or not a press release at all — before you spend a dime on distribution.
  • Who does this affect beyond your company?
  • Are there specific numbers?
  • Is there a named external party?
  • Is this a first, milestone, or record?
  • Is there meaningful change?
  • Wire cost guidance by verdict
Rate Your Newsworthiness →
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PR Cliché Detector
Paste your full press release and catch every phrase that makes editors stop reading — highlighted directly in your copy so you can see context before you edit.
  • "Pleased to announce," "excited to share"
  • "Industry-leading," "best-in-class," "cutting-edge"
  • "Synergy," "leverage," "utilize," "robust"
  • "Solution" used as a noun (we see you)
  • Emotional filler: "passionate," "committed to"
  • Color-coded highlights by category
Scan Your Release →
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AP Style Checker
The style guide journalists live by. Catch the mistakes that signal "amateur" to every editor — 14 rules checked across numbers, dates, times, state names, attribution, and preferred spellings.
  • Numbers 10+ as numerals; % not "percent"
  • Times: 10 a.m., not 10 AM or 10am
  • State names: Calif. not CA, N.Y. not NY
  • Month abbreviations with specific dates
  • Attribution: "said" not stated, noted, added
  • email, website, internet (AP 2016 updates)
Check AP Style →

Why are these tools free?

Because a weak press release is a waste of everyone's time — yours, the journalist's, and the wire service's. Better inputs produce better outcomes. These tools exist to raise the floor before you pitch.

Pitch'd is a free press release builder built for earned media, not just announcements. The tools here are the pre-flight checklist. The builder is where you write the release. Both are free to start — no account required.

Ready to write your release?

Pitch'd walks you through every section — headline, lead, executive quotes, boilerplate, and distribution — with coaching at every step. AP Style-ready. Built for trade press and wire distribution alike.

Build Your Release Free →
No signup required to start. Free plan available.