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The Press Release Builder

What are you announcing today?

Turn your company news into a professional press release — and a real shot at earned media coverage — in about 15 minutes. Pitch'd coaches you through every section: headline, lead, executive quotes, AP Style, and distribution. No PR agency required.

Need Earned Media · Start Here

Pick your story. We'll build your release.

Earned media — the reporter features, executive interviews, and editorial coverage that advertising can't buy — starts with a well-crafted press release. Choose what you're announcing below and Pitch'd walks you through the rest.

1
Choose your story type
19 release formats
2
Fill the guided form
Coached every step
3
Grade your headline
Live Pitch Grade scoring
4
Send to media
DIY or we distribute
🏢
Company
Leadership, funding, partnerships & org news
📦
Product
New releases, features, integrations & tech news
🤝
Customer
New wins, implementations & proof points
For Journalists
Are you a journalist or content creator?
Add yourself to the Pitch'd source list and get pitches that match your beat — not the spam volume.
Add yourself →
From the Editor
The three-bucket framework — and why it earns coverage.
The most effective earned media strategies don't rely on a single type of story. Reporters and editors respond to companies that give them variety: Company stories (leadership, funding, partnerships) establish who you are; Product stories (launches, integrations, updates) show what you build; and Customer stories (wins, implementations, results) prove that real people trust you. Rotate across all three and you're not just issuing press releases — you're building a credible editorial presence that earns coverage over time.
About Pitch'd
A press release builder for the age of AI search.
Pitch'd is a paid web application that helps public relations professionals, agencies, and in-house communications teams write press releases that get cited by AI engines like ChatGPT, Gemini, Claude, and Perplexity. The product pairs a 19-template release builder with an eight-signal AI-visibility audit — the same scoring system used by St. Nick Media Services, the agency that built it.

St. Nick has operated in public relations since 1998. Pitch'd is its 2026 product line. The audit methodology behind it is published research: a longitudinal study of over 750 press releases for AI visibility — to our knowledge the largest such study publicly available — analyzing fourteen years of agency-authored work to identify what AI engines actually weight when deciding which content to cite.

The free tools at pitchdapp.com/tools are open to everyone, no signup: The Scout (AI-visibility scoring), Headline Analyzer, AP Style Checker, Cliché Detector, and The Ump (newsworthiness check). The press release builder behind them is paid — three plans starting at $149 for a single release. Every paid release runs through a pre-finalize audit before it ships, and the audit report is delivered alongside the press release in the Word and PDF downloads.

Pitch'd is in active use by paying customers across PR agencies, in-house communications teams, and individual practitioners. For press, research, or partnership inquiries: jen@pitchdapp.com.
Executive / Leadership Hire
Step 1 of 6
Company & Contact
Who is this release from, and who should reporters call?
💡 The media contact should be a real, reachable person — not a generic info@ address. Journalists on deadline will call. Make sure whoever is listed can actually answer questions about the announcement.
Appears after the company name in the lead sentence. Keep it under 12 words.
📎 Click to upload logo (PNG, JPG) — session only
Logo is held for this session only. The Bench — saved logo library — coming soon to Pro.
💾
Save to Your Bullpen
Coming soon to Pro: Your Bullpen will store your logo, boilerplate, media contact, and company details so you never re-enter them across releases. For now, all data persists for this session only.
Step 2 of 6
Headline & Subhead
The most important real estate on the page.
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0 / 100 characters
Pitch Grade
– No grade yet
  • Enter a headline above to get scoring and feedback.
The subhead is the second sentence of your story. Add context. Don't restate the headline in different words.
Step 3 of 6
Dateline & Lead Paragraph
One strong sentence. Who, what, when, where.
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AP Style: Use AP state abbreviations — N.Y., Calif., Texas, Fla., Ill. (not postal codes). 30 major cities stand alone without a state: New York, Los Angeles, Chicago, Dallas, Miami, Boston, Atlanta, Denver, Seattle, etc.
Third person. Lead with the company name. One strong sentence — who, what, when, where. Nothing more.
Step 4 of 6
Body & Quotes
Inverted pyramid — most important details first.
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Quote 1

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AP Style: Lowercase after the name. CEO/CFO/CTO always capped.
📐 AP Style — quotes & attribution: Use "said" — not "stated," "noted," "commented," or "explained." Those verbs call attention to themselves; "said" is invisible. Attribution order: "said Jane Smith, chief executive officer of ABC Company." Titles before a name are capped (CEO Jane Smith). Titles after a name are lowercase (Jane Smith, chief executive officer) — except abbreviations like CEO, CFO, CTO, which are always capped. Numbers: spell out one through nine; use numerals for 10 and above. Use 5%, not "five percent."

Quote 2 (maximum — no more than two quotes per release)

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AP Style Check Updates as you type
  • Start writing your body and quote text to see AP Style feedback here.
Step 5 of 6
Closing & About
Wrap up and add your boilerplate.
📋 A press release is a teaser, not the whole story. Leave something untold so executives have something to discuss in interviews. Stick to one page — anything over 400 words gets upcharged by wire services.
Write it once, reuse it forever. 3–4 sentences maximum.
📁
Save Boilerplate to Your Bullpen
Coming soon to Pro: Your Bullpen will save boilerplate, media contact, and logo to reuse across every release. For now, all data persists for this session only.

Your 3-Bucket Strategy

Coming soon to Pro
🏢 Company
Preview
📦 Product
Preview
🤝 Customer
Preview
Live release tracking across all three buckets — coming soon to Pro. .
Step 6 of 6
The Press Box
Download and distribute yourself — or let Pitch'd handle the wire, trades, and follow-up.
📡 Wire services get your release into media databases, but a personalized pitch email to 3–5 target reporters the same day is what actually gets you coverage. Do both. Distribution without a pitch list is table stakes — the pitch is the play.
Running audit…
Export & share
Word and PDF downloads include the press release on page 1 and the Pitch'd Audit Report on page 2. Email sends both as a single deliverable.
⬇️
Download & Distribute Yourself
Download your finished release and send it through your own wire service accounts and media contacts.
📡
Pitch'd Distributes for You
We handle the wire service, trades outreach, and follow-up strategy. You focus on the story. Add-on pricing by circuit.
📋 Post-Send Checklist
    We hold accounts on every major wire service and have established relationships with trade editors across a wide range of industries and beats. Fill in the details below and we'll send you a quote within 2 business hours.
    Beats determine which journalists on the Pitch'd Source List receive your release. We match to journalists who selected these same beats.
    List specific publications, newsletters, or trade editors you want to reach. The more specific, the better we can target your pitch.

    ✓ Distribution request received

    We'll review your release details and send a quote to your media contact email within 2 business hours. Questions? Reach us at jen@pitchdapp.com.

    Optional Add-On
    🎯 Expert PR Review — $149
    A senior PR professional reviews your release and delivers written feedback within 24 hours — structure, language, newsworthiness, and distribution strategy.

    ✓ Your press release is complete

    Select a distribution method above, or use the Copy / Save as PDF buttons in the preview panel to export now.

    Live Preview
    Words: 0
    400-word target for wire services
    YOUR LOGO
    Media Contact: First Last
    Phone #
    Email
    FOR IMMEDIATE RELEASE
    Headline Goes Here and You Must Use Title Case
    The subhead goes here, and it should expand on the title, but not repeat it.

    Your press release will appear here as you fill in the form on the left.

    #   #   #
    About ABC Company
    Your boilerplate "About" paragraph will appear here.
    Built with Pitch'd — the press release builder for earned media
    ✓ Press release copied to clipboard